John Lewis resists calls to withdraw advertising from the Sun, Daily Mail & Express

John Lewis resists calls to withdraw advertising from the Sun, Daily Mail & Express

Department store John Lewis has refused to be strong armed by a pressure group calling for it to halt advertising in the Sun, Daily Mail and Express owing to the editorial stances adopted by the titles.

John Lewis is refusing to be pushed however, stating: “We fully appreciate the strength of feeling on this issue but we never make an editorial judgement on a particular newspaper.”

A SumOfUs petition calling for John Lewis to politicise its advertising budget singled out the Daily Mail as ‘an outlet that promotes racism and xenophobia’, prompting Lego to bow to the pressure and cease its association.

John Lewis has become a prime target for activists who claim the values espoused in its recent Christmas ad are ‘the opposite’ of right-leaning newspapers.

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