David Lloyd Clubs looks to DAC Group for online marketing support


By Richard Draycott, Managing Director

November 24, 2016 | 2 min read

Leading health and fitness provider David Lloyd Clubs has appointed DAC Group to manage PPC and SEO across their estate of health clubs in the UK and Europe.

This is the second time that DAC has worked with David Lloyds Clubs; they previously worked with the fitness group from 2008 to 2015 when the agency was known as Make It Rain in the UK.

Simon Mills, head of marketing at David Lloyd, said: “DAC have a truly holistic approach, combining deep expertise of our vertical and our business needs. Their deep understanding of our business and proven track record, combined with proprietary software is a perfect fit to provide support to our growing marketing team. We look forward to working with the team again and seeing continued success over the coming months.”

David Lloyd Clubs now operates 81 clubs in the UK and a further eleven across Europe with 475,000 members and 6,000 employees. The group runs more than 10,000 fitness classes every week.

Mike Fantis, managing partner at DAC Group London, commented: “Having previously worked with David Lloyd in our original incarnation we are delighted to welcome them back as a client for DAC Group. The health and fitness industry has been transformed by technology presenting interesting challenges and opportunities for digital marketing. Ultimately, David Lloyd fit the DAC model of connecting the brand with members at the national and local level.”

Launched in 1972 DAC Group is a multi-platform digital agency in the United States, United Kingdom and Canada which blends paid search, unpaid search, social, mobile and print/online directory marketing with state of the art measurement and proprietary technology. In 2015, DAC acquired London agency Make it Rain followed by the acquisition of Edinburgh agency Ambergreen in 2016. Its UK clients include Center Parcs, easyCar, easyHotel, Alphega Pharmacy & Sweaty Betty.


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