Adland charity Nabs reveals campaign starring real-life industry parents
Nabs has launched an online film starring Dentsu Aegis’s Richard Morris, AMV BBDO’s Katy Talikowska, mcgarrybowen’s Louise Lang and Robbie Black from Adam & Eve DDB in the hope of raising awareness about how the charity can help working parents that feel under pressure.
‘Little Voices’, created by mcgarrybowen, aims to bring to life findings that over 50% of adland’s parents named managing workloads, fatigue and guilt as their top three biggest pressures.
The ad is voiced by animated children’s drawings and shows the four ad and media professionals in various typical working parent scenarios, whether working late into the evening at the agency, missing meal times or struggling to find the energy to entertain the kids at home at the end of a long working day.
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It forms part of Nabs’ ongoing campaign to support the industry’s working parents.
“The film shows the unnecessary reality for many working parents – at Nabs we provide practical support to help mums and dads and their employers face these challenges so we can retain their valuable talent,” said the charity’s chief executive Diana Tickell.
The film was created to remind working parents they are not alone in these experiences and they can access Nabs support, as well as encourage agency leaders and HR teams to proactively engage with the Nabs Working Parents Initiative.