Gift card marketplace, Zeek has launched its first through-the-line marketing campaign, with a seven figure investment in television, OOH, digital and PR.
The website and free app allows users to buy and sell physical and digital gift cards at a discount, and was named by Forbes as one of London’s most exciting start-ups of 2016.
The television ad debuts the characters ‘cat’ and ‘mouse’ – cat doesn’t like cheese but mouse is a cheese junkie - to show how users can both make and save money on unwanted vouchers and gift cards.
Airing from 23 November and running until January, spanning a channel mix that includes Channel 4, ITV 2, E4 and Dave, the campaign was devised by Antidote, with TV planning and buying conducted by Guerillascope.
The investment follows some key hires across the business with staff numbers doubling to over 40 and an expanded UK headquarters opening in the last six months. Jonathan Clark joins as marketing director from Blinkbox movies, whilst David Wall has been appointed as business development director, previously at InComm Europe and Zapper.com.
Zeek’s chief executive officer and co-founder Daniel Zelkind said: “This is our first mainstream marketing campaign, following the completion of our second round of funding in the summer. This is the perfect time of year for us to build brand awareness and understanding of our marketplace. The creative perfectly captures the benefits of Zeek: that one person’s trash is another’s treasure.”
Commenting on the launch, Katy Sharpe, brand director at Guerillascope, said: “We’re thrilled to have been tasked with the planning and buying of Zeek’s TV advertising activity. Having worked with Tomorrow TTH to deliver a cross-platform strategy, we look forward to building on the success and elevating Zeek to a household name.”
Find Zeek here or download the free app from the App Store and Google play.
Guerillascope are a TV buying specialists based in London, who work with clients such as Kilner, Mind Pilot and Despatch Bay.