Sports Marketing Media Premier League

Sky Sports brings in Ooyala to simplify its international distribution of Premier League coverage


By Tony Connelly, Sports Marketing Reporter

November 22, 2016 | 3 min read

Sky Sports has partnered with online video publishing platform Ooyala to help deliver game clips and highlight packages of its Premier League coverage to 40 international license holders.

Sky Sports

The partnership with Ooyala will free up production resources

The media logistics solution company will be responsible for Sky Sports’ portfolio of UK linear and digital rights and will have all in-game clips available for download and redistribution within minutes of the highlight being broadcast live.

With Ooyala Flex’s automation technology, Sky Sports will be able to free up resources from syndication workflow and allow them to focus more on the production of the content.

During the live broadcasts Sky Sports production team will upload numerous clips to its cloud storage system whereupon Ooyala Flex will automatically transform it into 20 different renditions. These will then be created into unique packages based on the partner preferences.

Phil Marshall, head of In-house production at Sky Sports, said: “Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements.

“There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project”.

Ooyala’s general manager of EMEA, Rags Gupta, added: “Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades.

He added: “Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL.”

Ooyala is a US-based subsidiary of global telecommunications and IT services company Telstra and is also able to deliver an ad serving and programmatic platform.

With Ooyala on board Sky Sports will be able to reach a greater audience more efficiently which in turn could help it recoup the cost of inflating broadcast rights.

Sports Marketing Media Premier League

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