Football Sports Marketing Marketing

Partick Thistle launch new digital platform with live streaming options to mark 140-year anniversary


By Tony Connelly, Sports Marketing Reporter

November 22, 2016 | 2 min read

Partick Thistle have taken a digital first approach to celebrating their 140-year anniversary with the launch of a new digital platform that offers an online subscription service to live stream home games.

Partick Thistle

Partick Thistle's new site also includes an HD streaming option for overseas fans

The Scottish Premiership club’s new online platform has been created by Glasgow creative agency Reflexblue and features a dedicated membership area for fans called the Jagszone, providing fans with extended match highlights, replays, interviews and live audio commentary and video.

The membership option also features a £12.99 package for overseas fans which includes HD streaming of all home games and online match programmes.

Partick Thistle’s media and communications manager, George Francis, said: “Our website was in real need of a complete update and rebuild to bring it in line with what is expected from a top flight football club’s site.

“We had a good idea of what we wanted but Reflexblue gave us the technical expertise and guidance we needed to ensure that the final product achieved the complex functionality and unique structure that we required.

Reflexblue’s head of digital, Ricki Neill, added: “The transformation in Partick Thistle in its marketing approach to encourage and support fans has been really inspirational and the website is a natural extension of this.

“Since the club’s partnership with artist, David Shrigley, to create the now infamous Kingsley mascot the club has been instrumental at looking at new ways to engage with fans.”

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