The Labour Party is seeking to put internal strife behind it with the appointment of ad agency Krow Communications and pollsters BMG as part of a raft of measures designed to hone its image with the public.
Both appointments follow mounting expectation amongst some MPs that prime minister Theresa May will call a snap election next year, prompting the party’s ruling National Executive Committee to take steps to ensure the organisation is ready for Jeremy Corbyn’s first electoral test.
Krow Communications is best known as the branding and ad agency behind Virgin Trains, Corbyn’s least favourite rail operator and, less controversially, also promotes Team GB athletes.
As the party moves onto a war footing Labour will also lease larger offices to allow it to ramp up staffing levels quickly when the need arises.
The party is placing great expectations on ‘Labour Promote’, a new digital campaign tool which will enable activists on the ground to upload party literature to their personal Facebook feeds. A custom-app has also been devised which will enable half a million party members to access local and national phone banks.