Compass Point/McCann has been chosen to handle the media planning and buying at Miracle-Ear, following a competitive review.
With over 1,300 locations across the US, Miracle-Ear distributes hearing aids and related products. Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social.
We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision," said Michael Stanfield, vice president of Miracle-Ear.
Compass Point/McCann is a unit of McCann Worldwide and includes Odin, their programmatic capability. The will offer connections strategy, analytics and execution across offline and online media.
"Miracle-Ear is a great brand that for more than 65 years has helped reconnect people to the world around them.," said Melissa Schoenke, managing director of Compass Point//McCann, said, We love this opportunity to deploy our Responsive media approach to help Miracle-Ear build relevant connections for the future and we are excited about working with them to meet their ambitious goals."
Miracle-Ear is also well known for its foundation that helps underserved people facing the challenges of hearing loss.