YouTuber Casey Neistat, whose channel has more than 5.8m subscribers and whose videos routinely rack up millions of views, posted a video over the weekend to announce that he’s officially ending his daily vlog.
In a 10-minute video he posted on Nov. 18, Neistat explains that the vlog, which he officially started on March 25, 2015, has no longer become a creative challenge for him.
“I think for the first year of doing this, I felt that fire under my ass. I felt that challenge every single day. I woke up every day thinking, ‘what can I do today make the greatest video possible?’ And I don’t know, probably like six months ago, something like that, it started to get easy. I found a rhythm. I found a system for approaching this daily video that was no longer a challenge. And this vlog I feel like turned into the one thing I didn’t want it to be when I started, which is just me making a little video about what my day was every single day,” he said.
Despite earning more than a billion views on his videos and having the opportunity to “make a great living via AdSense,” Neistat said he no longer feels that his vlog is the “creative fistfight” that he wants and needs.