Addressable TV Marketing Mergers and Acquisitions

'It’s difficult to find differentiation in adtech,' says Publicis GroupeConnect’s Dan Bruinsma


By Charlotte McEleny, Asia Editor

November 21, 2016 | 2 min read

Adtech consolidation, such as the intended acquisition of TubeMogul by Adobe announced earlier this month, has been welcomed by Publicis GroupConnect (a client unit for Publicis’ Bank of America account) chief investment officer Dan Bruinsma.

Speaking to Beet.TV at Beet Retreat this month, Bruinsma, commented on the TubeMogul deal: “It’s encouraging, the adtech space is pretty complicated, there’s a lot of players. It’s very difficult to find differentiation and to be able to understand what’s working and what’s not in a partnership.

“It’s a great opportunity for us specifically as we work on Bank Of America. [It] also aligns with partners we’re already working with – that particular alignment is great for us because TubeMogul is one of the DSP [demand-side platforms] partners that we work with and Adobe is a DMP [data management platform] partner that Bank is building right now.”

For more videos from the Beet Retreat event visit Beet.TV.

The Drum is the official media partner of Beet Retreat 2016, and will be report live from the event. See here for highlights of the agenda

Similar issues and topics will be covered during The Drum's Programmatic Punch event in London next month.

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