Adtech consolidation, such as the intended acquisition of TubeMogul by Adobe announced earlier this month, has been welcomed by Publicis GroupConnect (a client unit for Publicis’ Bank of America account) chief investment officer Dan Bruinsma.
Speaking to Beet.TV at Beet Retreat this month, Bruinsma, commented on the TubeMogul deal: “It’s encouraging, the adtech space is pretty complicated, there’s a lot of players. It’s very difficult to find differentiation and to be able to understand what’s working and what’s not in a partnership.
“It’s a great opportunity for us specifically as we work on Bank Of America. [It] also aligns with partners we’re already working with – that particular alignment is great for us because TubeMogul is one of the DSP [demand-side platforms] partners that we work with and Adobe is a DMP [data management platform] partner that Bank is building right now.”
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Similar issues and topics will be covered during The Drum's Programmatic Punch event in London next month.