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Creative Works Christmas Advertising

Ad of the Day: Imam and vicar bond over dodgy knees in Amazon Christmas advert


By Gillian West, Social media manager

November 21, 2016 | 1 min read

Amazon has stepped into the Christmas spirit with a festive ad heroing its Prime subscription service ahead of Black Friday.

Sharing a message of friendship, the Joint London-created ad sees two old friends – a vicar and an imam – share a cup of tea and bond over a shared problem, dodgy knees.

Working with faith representatives, globally as well as local advisors, the ad is now set to run in the UK, US, Germany and Austria over the festive season.

Speaking to the press, when the ad launched last week Amazon’s advertising director, Simon Morris, said: “We wanted to get the story right because we were aware it might seem a sensitive subject to some people. We have gone to great lengths. It has taken us months to develop it. We wanted to do it well and be respectful to the religions who are featured in it.”

Amazon: advert-body-1 by Joint

By Amazon

Overall Rating 4/5

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