Meantime Rolls out the 'Mean It' campaign to publicise its 'Proper Beer'

Craft beer brewer Meantime has released the 'Mean It' campaign as a means of reminding consumers of its commitment quality and to help it stand out from rivals.

The London brewer looked to underline its dedication to high quality IPA with a series of print and digital ads claiming it was one of the earliest craft brewers in the area.

Reminding consumers it takes six weeks to brew a batch, the company claims it produces 'proper beer'.

Launched by Meantime’s newly appointed creative agency Above + Beyond, the month long campaign runs across outdoor media, digital and social.

Supported with fly-postering and takeovers of out-of-home sites across London, including the Shoreditch High Street mural, the campaign will be rolled out digitally nationwide.

Rich Myers, marketing director of Meantime Brewing Company, said: “From the moment our founder Alastair Hook brewed the first pint of Meantime back in 1999, we have been singularly focused on creating the best possible beer.

"Our desire to brew something better than before has been encapsulated by the Mean It. campaign in a simple but bold way.”