Domino's Pizza is giving the public the chance to win a year's worth of pizza in a Facebook Live auction dubbed 'Master Pizzas' today (Friday 18 November) at 3.15pm on the Domino’s Pizza UK Facebook Homepage.
It will be hosted by auctioneer Dominic Toppington with viewers able to bid on the goods using only emojis.
In addition to a year's worth of pizza, bidders have the chance to win some of the artwork too, created by artist, China Jordan, across a period of 16 weeks.
Celebrating the art-themed auction, stores across the UK are being transformed into so-called 'Pizz-Art Galleries', giving iconic Italian art work a pizza-themed rejig to raise awareness of its new Italiano range.
The integrated campaign from Iris covers TV, digital and social. Watch the TV ad below.