The Drum Awards Festival - PR

-d -h -min -sec

Media Wimbledon Sports Marketing

BBC renews its broadcast rights deal with Wimbledon


By Tony Connelly | Sports Marketing Reporter

November 18, 2016 | 3 min read

The BBC has retained the broadcast rights to Wimbledon for the next seven years after extending its deal with the All England Lawn Tennis Club (AELTC).

The BBC renewed Wimbledon deal will come as a boost to the broadcaster

The BBC renewed Wimbledon deal will come as a boost to the broadcaster

The new agreement continues the longest-standing partnership in sports broadcasting history with 2017 marking 80 years since the BBC first broadcast the tournament.

As is currently the case, the BBC will show the grass court Grand Slam across BBC One and BBC Two in addition to live radio broadcasts on BBC Radio 5 Live and 5 Live Sports Extra as well as live streams across all its digital platforms.

BBC director general Tony Hall described Wimbledon as “the pinnacle of the sport,” and added that the renewed deal would continue to unite the nation through must-see sporting moments, captivating audiences of all ages”.

Wimbledon remains a huge draw for the BBC, last year’s final in which Andy Murray secured his second Wimbledon title in four years, reached a peak audience of 13.3 million.

The renewal of the agreement will serve as a boost for the publicly funded broadcaster which has saw its live sport coverage suffer as a result of the cost saving measures intended to plug the gap in the license fee.

It was recently outbid by Channel 4 for the broadcast rights to the Uefa Women’s Euro 2017 tournament scheduled to take place next summer. Prior to that it lost the rights to The Open and Formula One.

Eurosport will also broadcast Wimbledon after agreeing a five-year deal with the BBC earlier this year, making it the only channel in the UK to show live coverage of all four of the tennis grand slams.

Media Wimbledon Sports Marketing

More from Media

View all


Industry insights

View all
Add your own content +