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Marketing Airbnb General News

Airbnb broadens beyond accommodation with Trips


By John Glenday | Reporter

November 18, 2016 | 2 min read

Airbnb is looking to build on the success it has enjoyed in reshaping holiday accommodation by offering customers a more in-depth holiday service from experiences to guides and itineraries as well as homes.

To cement this change the room rental service has launched Trips which arrives with approximately 500 experiences in 12 cities baked in from the outset, offering intrepid adventurers the chance to sample a range of activities overseen by a local expert such as Samurai Swordplay workshops and driving classic cars.

Beyond experiences the new service will also furnish travelers with insider guidebooks drawn up by Airbnb hosts, trip itineraries and identity authentication which enables travelers to confirm who they are by combining government ID with a selfie.

Brian Chesky, Airbnb chief executive, said: “Until now, Airbnb has been about homes. Today, Airbnb is launching Trips, bringing together where you stay, what you do, and the people you meet all in one place. We want to make travel magical again by putting people back at the heart of every trip.”

Airbnb’s primary goal with Trips is to make travel more social by connecting users with other travelers through organized meet-ups and events.

Previously Airbnb has masterminded a community centre construction programme designed to put smaller towns on the map with custom-built 'hotels'.

Marketing Airbnb General News

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