BP creates interactive gas pump, partners with Pandora and The Onion
BP is channeling its inner millennial and testing an interactive “personality pump” at gas stations in the Chicago area.
While getting gas, you can sing with Pandora, send a e-card to friends or play a music trivia game with “Miles” at locations in Chicago, Naperville and Brooklyn, NY until February 14. After using Miles to get gas, drivers can send themselves a text message with the content created and a special return offer.
The Chicago "personality pumps" can be found at 750 N. Wells Street in Chicago and 901 N. Washington Street in Naperville.
“The BP Personality Pump is one of the biggest innovations at US retail fueling stations in many years,” said Donna Sanker, chief marketing officer, BP Fuels North America, in a statement. “We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations.”
Miles was brought to life through a partnership with Pandora for the music services, as well as a larger campaign with the satire site, The Onion. In a spot with The Onion, BP created "One Woman’s Unexpected Love Story", where the driver “falls in love” with the personality pump.
“Yes, we come from different worlds. Yes, I’m human and he’s a 4,800 pound … gas pump. But it’s 2016, get over it,” she quipped.