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Creative AT&T

AT&T gets fun with elaborate Rube Goldberg machine for recruitment video


By Kyle O'Brien, Creative Works Editor

November 17, 2016 | 2 min read

AT&T certainly isn’t your old Ma Bell anymore. The communications company wants to be known for its cutting edge technology, and it’s using an old contraption done up in a modern way to recruit its latest talent.

The Talent Acquisition organization at AT&T wanted to show off what fun it is to work there, so it created a video, “Just Another Day at the Office.” The camera follows an intricate Rube Goldberg Machine, one powered by innovation and a little bit of human muscle. As a ball snakes its way through the parking lot and into the building, it runs through cars, contraptions and tricks that obviously took a lot of ingenuity, knowledge of physics, and manpower to accomplish. As it passes members of the team who built it, graphics pop up to show the kinds of jobs available (media production specialist, connected bike engineer, innovation coach) and technology employees get to deal with (connected cars, drones) and the fun they have (office Olympics, ping pong).

The video is a fun way to show that the 140-year-old company with over 280,000 employees can inspire staffers to push the edges of innovation, even just for a promo video.

The video is currently up on the AT&T Facebook careers site.

Creative AT&T

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