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Creative Content Marketing J. Walter Thompson

Unilever hands Lux global digital and content brief to J. Walter Thompson

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By Charlotte McEleny | Asia Editor

November 16, 2016 | 2 min read

J. Walter Thompson has landed a new business coup, earning the digital and content business for Unilever’s Lux globally for the first time, despite a 91-year relationship with the brand.

Lux

Unilever hands Lux global digital and content brief to J. Walter Thompson

The agency has held a relationship with Lux, or Caress in the US, ever since its inception in 1925 but will now also be the digital and content agency of record globally, led by the J. Walter Thompson office in Singapore.

Anne Radmacher, global brand VP at Lux, said: “As all brand leaders know, successfully navigating the digital arena is critical to continued growth, and we’re happy to move ahead in the digital realm with J. Walter Thompson as our digital creative partner. It’s an exciting evolution of our long-standing relationship.”

Tamara Ingram, J. Walter Thompson Company’s chief executive officer, added: “In this digital era, as J. Walter Thompson aims to move at the speed of culture, we are fortunate to have in Lux a client partner that believes in what we can accomplish with them in the digital landscape. It is an honor to build upon such a long-standing partnership. I can’t wait to see what’s to come.”

The team servicing the account will come from J. Walter Thompson businesses, including Mirum and Mutato.

Creative Content Marketing J. Walter Thompson

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J. Walter Thompson Singapore

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