The Drum Awards for Marketing - Extended Deadline

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By Kyle O'Brien, Creative Works Editor

November 16, 2016 | 3 min read

There has been a lot of talk about pushing for a four-day work week, and NBC Sports, along with sports media company Whistle Sports and media agency Maxus now have a plan to help brings Americans together and make the three-day weekend become a reality.

Sort of.

A new lighthearted campaign is encouraging NFL fans of Thursday Night Football to sign a petition making the legal start of the weekend Thursday night.

“Our demands are simple. We, the people, the football fans, the hard working people of the United States deserve better. To be precise, what we deserve is a longer weekend and one that starts at the same time as Thursday night kick off,” states the petition page on Change.org. The petition will be delivered to the President of the United States, the US Department of Labor and the US Supreme Court.

To get people to the petition, a PSA of sorts is now out there, with a group of NFL stars and celebrities pleading with people to sign the petition and make Thursday night the official start of the weekend.

The list of celebrities and athletes include: Dude Perfect, Justin Tuck, Damon "Snacks" Harrison, Buff Dudes, FamousLos32, Jay Mendoza, Indi Cowie, Legendary Shots, Firefly of the Harlem Globetrotters, Terron Beckham, Gold Feet Global, The Foot Doctor, Scooter Magruder, Callie Bundy and Alex Kraemer. They argue that free time is at an all-time low, and that everyone who watches football on Thursday night worries about work the next day, so we need the extra time for some necessary rest and relaxation.

“Is it too much to ask for one less day of labor, one more night of joy, just one more night of football?” ask the participants in the black and white PSA. “Stop showing up to work on Fridays, until it just becomes a thing.”

The PSA says that on Thursday night, November 17 at 8 p.m. (EST), on NBC, “we will rejoice in our great accomplishment.”

While it would be a heck of an accomplishment, the campaign is really meant to drive viewership to the new slate of “Thursday Night Football” games that will appear on the network for the first time starting November 17.

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