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Influencer Marketing Marketing

Jodi Mullen joins Yard’s content team as influencer marketing manager

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By Michael Feeley, Founder and chief exec

November 16, 2016 | 2 min read

Technical marketing agency Yard has appointed Jodi Mullen to the role of influencer marketing manager.

Mullen, previously Visit Scotland’s digital outreach manager, will report to Barry Begg, Yard’s head of content.

Begg said of the appointment: “We are proud to have one of the most experienced and technically competent outreach teams in the UK at Yard, and we’re very excited to welcome Jodi on board as we continue to expand.

“Jodi has an outstanding and in-depth knowledge of content and outreach and his appointment reflects our focus on continuing to innovate when it comes to working with influencers. His knowledge and ideas will help us to continue providing the highest standards on campaigns for all of our clients.”

Mullen said: “Influencer marketing and digital outreach is a complex and rapidly changing space that is having more of an impact than ever on how people behave and make decisions online. It’s an area that brands can’t afford to ignore due to its impact not only on digital performance but on brand awareness and image too.

“Yard has a strong reputation for excellence and technical expertise, as well as a team of highly talented people and an impressive roster of clients. The agency is very well placed to deliver cutting-edge digital influencer campaigns that integrate with other channels for clients, making it a very exciting time to join.”

Yard has offices in Edinburgh, Cardiff, and London and works with clients including ROX, Sainsbury’s, Penguin Random House and B&Q.

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