Modern Marketing

DAC Group acquires Edinburgh-based digital agency Ambergreen

By John McCarthy | Media editor

DAC

|

ambergreen article

November 16, 2016 | 3 min read

Edinburgh-based digital agency Ambergreen has been acquired by North American digital media agency DAC Group for an undisclosed fee.

As part of DAC's second UK acquisition in the last 18 months, Ambergreen will continue to operate independently while benefiting from access to the group’s core services such as its tech capable of optimising local, social, and multi-device campaigns.

L to R: Tino Nombro, Norm Hagarty, Grant Whiteside

L to R: Tino Nombro, Norm Hagarty, Grant Whiteside

Tino Nombro, co-founder of Ambergreen said: “Having established Ambergreen in 2001, we have been at the leading edge of digital marketing from the beginning. For the past two years, we have been developing our business by making improvements to our breadth and depth of client solutions in response to ongoing changes in the digital landscape.

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“DAC’s technology is uniquely positioned to take advantage of local ecosystems for national brands.”

Norm Hagarty, chief executive and managing partner of DAC Group, said: “Our primary focus at DAC Group is helping national brands, who have a distributed sales network of stores or locations and where sales at the regional or local level are critical to success, build an effective presence to drive results. As we expand internationally we want to partner with agencies who deeply understand and appreciate that philosophy. That’s why this is a very exciting development for us and one which I am personally delighted about.

Ambergreen was founded in 2001 by Tino Nombro and Grant Whiteside with clients including Hotel Chocolat, PwC, The Elder Scrolls and Turquoise Holidays.

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DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the US, Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and — uniquely—where they are.

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