1105 Media creates machine learning system to predict business purchasing decisions

B2B purchasing decisions

B2B publishing and services company 1105 Media today (16 November) announced the launch of a new machine learning system that is designed to predict the purchasing intentions of businesses.

The new operation called Beyond Ordinary Lead Delivery (BOLD) features a patented algorithm that analyses up to 10bn reader interactions designed to assess what organizations buy when.

It is not restricted to the company's own data bases which cover sectors such as computing, infrastructure and public sector. In what CEO Rajeev Kapur claims is a first the system will draw data from a wide network.

"This is the largest big data project in the world of b2b," he told the Business Information and Media Summit in Florida. He went on to say that the system will launch in beta shortly and will be used solely by the company. But from early next year the plan is to license the technology to other organisations.

Founded in 1998 California based 1105 brands include Campus Technology, Washington Technology and Defense Systems.

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