ISBA, the advertising trade body, has appointed Phil Smith as incoming director general to replace incumbent Mike Hughes following his decision to retire after ten years in the post.
Smith, a former marketing director at Kraft, is well placed for the role having sat on the ISBA’s executive board – which he later went on to chair in tandem with his then current position as commercial and operations director at Camelot.
A key player in the British grocery market Smith also held senior positions on the boards of Kwiksave, Somerfield and Musgrave.
ISBA president, Simon Litherland, chief executive of Britvic plc, commented: "There was strong competition for this role and we are delighted with this appointment. Phil brings depth and breadth of industry experience together with a progressive outlook - and he knows ISBA well.”
Smith added: "With the marketing communications ecosystems changing at an increasing pace, advertisers need a strong & effective ISBA more than ever to continue to champion their cause, and be the trusted source of expert, objective advice and guidance – from the advertiser’s viewpoint.”
Smith will assume his new role on 9 January next year, with Hughes remaining to assist with the transition through to the end of the month.