Frosted Flakes has rolled out a cinnamon version of its classic cereal, a move that the brand said was “100% driven by fan demand.”
The new flavor comes months after the Kellogg brand rolled out its “Let Your Great Out” positioning, which targets tweens and dads by encouraging them to “be true to themselves and proudly share with the world what makes them g-r-reat.” According to Frosted Flakes, the new positioning and accompanying campaign – which includes an animatronic Tony the Tiger that was created by Jim Henson’s Creature Shop – helped the brand reach its highest quarterly sales increase in more than three years last quarter.
The 64-year-old brand is now hoping that its new cinnamon variety will also contribute to growth for Frosted Flakes, despite the fact that Kellogg’s sales continue to drop as consumers look for healthier, less sugary breakfast options. Last quarter, Kellogg’s reported that sales fell 2.2%, with consumers purchasing 1% less cereal than they did the year prior.
Unlike Frosted Flakes' limited-edition cereals, like the Chocolate Frosted Flakes with skeleton marshmallows the the brand rolled out for Halloween this year, the cinnamon version of its cereal will be available year round. According to the brand, the decision to add a new flavor was driven by fan demand on social media.
“Our goal is to deliver the best possible flavor to our fans in the best possible way,” said Joanne Grennes, senior director for Kellogg’s US Morning Foods R&D, in a statement. “In fact, cinnamon ranks as the top flavor request among Frosted Flakes lovers, so this innovation makes perfect sense.”
The flavor is set to hit stores this month and will be widely available in January of next year.