Foursquare and Snapchat announced today that Snapchatters will have better, more relevant geo-filters that will now be more specific, creative, and fun.
Foursquare already has location data for Twitter, Uber, Apple, Pinterest and 100,000 other services, and Snapchatters can now harness the data at Foursquare, which includes over 87m places in Foursquare's database. The enhanced Snapchat geo-filter will also allow its advertisers more flexibility and creativity.
For example, a surf brand powering Snapchat geo-filters could offer branded geo-filters at a chain of stores, or at every beach in the US. Additionally, a soda company might now purchase geo-filters across all fast food and convenience store locations. The expanding venues and categories for the video-sharing service’s database means brands can acquire geo-filters pegged to places like parks, farmers’ markets and public attractions, all based on Foursquare venue shapes and its extensive categorization of places.
This is not the first time Snapchat and Foursquare have worked together. Foursquare was one of the first brands to advertise in the Discover channel with 10-second ads for its check-in app Swarm. The ‘TFW You Become the Mayor’ ad campaign aimed to convey the thrill of earning a mayorship at a pizza place, dry cleaner, gym and convenience store.