Digital Transformation

Despite return of Dinotrux, children's TV viewership down on Netflix in October

By Adam Flomenbaum | Co-Executive Editor

November 15, 2016 | 2 min read

Everyone is blaming the presidential elections for any type of declines in viewership (see: NFL), but it's hard to make that argument for children's programming, which saw a 13% decline month-over-month on Netflix. Still, the platform can recover in November with viewers catching on to the return of Dinotrux.

Below, additional insights from Jumpshot:



- Dinotrux return: Season 3 of Dinotrux debuted on Netflix on October 7. This new season helped the series break the top 10 list this month, drawing a 7% share and saw a 207 per cent increase in viewership month over month.

- Fostering a Following: Though Season 4 Part A debuted on Netflix in late September, viewership of the new season didn't really pick up until October. The series saw a 132 per cent increase in viewership month over month, drawing an 8 per cent share.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Digital Transformation

More from Digital Transformation

View all


Industry insights

View all
Add your own content +