The Drum’s Marketing Can Change the World Awards recognises Vodafone as the most sustainable B2B brand
On The Drum’s Do It Day (10 November), brands and creatives came together to apply their marketing skills and resources to make the world a better place.
Awards
Rounding off the night and recognising the power of marketing, The Drum held its inaugural Marketing Can Change the World Awards in IBM's London Southbank office.
Created to recognise the finest philanthropic and social good campaigns, the awards recognise those brands and creatives truly proving that marketing can change the world.
The night's big prizes went to Edelman Deportivo for Hovding, Give a beep, which won the Chairman's Award and Vodafone, which was named Sustainable B2B Brand of the Year.
Additionally, Trees for Cities announced it will plant a fruit tree at Bole Hills Community Centre, Crookes in Sheffield for each award won, a combination of apple, pear and plum trees.
You can see the full list of winners below.
Sustainable B2B Brand of the Year - Sponsored by Gyro
Vodafone
Chairman's Award
Agency: Edelman Deportivo
Client: Hövding
Title: Give a Beep
Do it Day Achievement Award
IBM for Searchlight and NSPCC for #kidswithgrownupproblems campaign
Best Use of Technology
Agency: Edelman Deportivo
Client: Hövding
Title: Give a Beep
Best Stunt or Live Event
Agency: innovision
Client: Parallel
Title: Parallel London 2016
Innovation of the Year
Agency: Edelman Deportivo
Client: Hövding
Title: Giva a Beep
Best PR Strategy or Campaign
Agency: Kin&Co
Client: We Are Europe
Title: The Kiss of Death
Best Digital Strategy or Campaign
Agency: Xaxis EMEA
Client: SURF Survivor's Fund
Title: Changing Rwandan Genocide Survivor’s Lives with Programmatic
Best Social Media Strategy or Campaign
Agency: TMW Unlimited
Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)
Title: Bigger Issues
Best Advertising Strategy or Campaign
Agency: SapientNitro
Client: Natural Resources Defense Council
SAVE THE FOOD
Best Brand Content Strategy or Campaign
Agency: Octagon
Client: Dove Men+Care
Title: Strength to Care
Best Initiative by an Individual or Informal Group
Agency: Gerry Farrell Ink
Client: Leithers Don't Litter
Title: Leithers Don't Litter
Best Video
Agency: RAW Productions.tv
Client: The Royal British Legion
Title: What is VJ Day?
Good Cause of the Year
Agency: TMW Unlimited
Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)
Title: Bigger Issues
Campaign of the Year (not for profit)
Agency: WCRS
Client: Pride In London
Pride in London: #NoFilter
Technology for Good
Agency: Kinetic Worldwide
Client: Work for India
Title: Mukhota – The Life Saving Mask
Team of the Year
Agency: TMW Unlimited
Client: Lynx, Unilever and CALM (Campaign Against Living Miserably)
Title: Bigger Issues
Individual of the Year
Alice Carder - Individual of The Year
Agency: Grow Wild, Royal Botanic Gardens, Kew
The awards were sponsored by IBM, Rapp, xAd, Clear Channel, Undercurrent, Gyro, The Drum Network, The Drum's Recommended Agency Register with further support from STV, Radioville, Jungle ESI Media, The Guardian, Share Radio, Decoded, Mc&T, Wirehive, the FT and OneMinuteBriefs.