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Create Britain: Why every agency in the UK should claim their pin on the map


By Naomi Taylor, Client Services Manager

November 10, 2016 | 4 min read

The Drum Network have launched Create Britain movement as a part of The Drum’s Do It Day.

Create Britain is an initiative launched in the aftermath of Brexit to encourage creative investors and talent alike that we are still the thriving creative hub we always have been, and always will be. Britain's creative scene has the same talent, the same skillset, ability, and drive despite the decision to leave the EU.

The movement aligns with an interactive, digital map, where agencies can claim their pin by submitting a short video on "what makes British creativity so brilliant?"

By claiming a pin, agencies not only demonstrate they are supporting the future of the creative industry, but they are grounding themselves in a global movement promoting the future of British creativity. They will also be able to display their knowledge of the sector and their own creative abilities.

We speak to agencies on Do It Day about why they have claimed their pin on the map:

Helen Reid, marketing and PR manager at Dog says: “The Create Britain campaign couldn’t come at a better time. For those of us working in Europe and further afield in global markets, it’s vital to communicate that the UK’s world-leading creative industries are as healthy as ever, and continuing to do what we do best.

“A great initiative by the Drum Network, Create Britain not only helps to promote our agencies across the length and breadth of the UK to the outside world, but galvanises us as part of a great collective of talent. By claiming your pin, you’re putting a stake in the ground so to speak. You’re identifying yourself as part of a strong network of creative industries. And confirming that you want the world to know just how creative our industries are - able to compete on a global scale, and positive about the future. It’s a simple, but extremely important statement for us all to make right now.”

Mally Graveson, managing director at HeeHaw said: "As soon as I received the email from The Drum Network I knew I wanted Heehaw to be involved. We have to show the world Great Britain is still a creative powerhouse and we are very much open for business.

"I'm so proud of the creative community in Edinburgh and so many companies are producing outstanding work. We've just been given an opportunity to shout about that. I'll grasp that opportunity."

The Create Britain team knock heads together and discuss the importance of upholding the UK’s creative reputation:

Paris Vrettakos, media strategy manager at UM London comments that “Creativity is a way of life. It’s not something you that you can just switch on and off, it’s a constant flow. It’s a state of mind that makes us learn and constantly question the way things work. It is this mindset that energises the UK’s creative scene and we need to max that mindset through Create Britain.”

Oden Croal, marketing manager at The Drum comments “Creativity is very much alive and well. Create Britain is an initiative that clearly demonstrates this. Agencies can really promote themselves and the industry’s future via this platform.”

Rhys Edwards, art director at Gravity Thinking says: "As an Australian, it's a great time to be working in the creative industry. The UK is still very much open for business, ready to collaborate and make cool shit."

We'll leave all the rhetoric to the politicians in Westminster and Brussels; Create Britain aims to visually demonstrate to the many countries around the world why Britain is still an incredibly creative marketplace and why they should continue to invest their marketing budgets and potential talents in the UK when looking to source the best creative and marketing services.

Support your industry and claim a pin on the Create Britain map. You can follow activity here @Create_Britain.

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