Media

Blis Golden Shaker 2016: Team Publicis Media shares some Autumn Bliss

By Charlotte McEleny | Asia Editor

Blis

|

The Golden Shaker article

November 10, 2016 | 3 min read

The next team to present in the now famous annual Blis Golden Shaker competition is team Publicis Media with their creation: Autumn Bliss.

The competition sees nine top media agency teams battling it out to find out who has the best cocktail making skills in the industry, with guidance from world famous mixologists - courtesy of Proof & Company.

Publicis Media Blis

Publicis Media at Blis Golden Shaker

Publicis Media was this year represented by Helen Lee, John Ng, Jason Tan and Benjamin Yeow who made a cocktail using a gin base.

The winner will be crowned at the final in Singapore on the 17 November but leading up to that points can be amassed by generating social shares, so if this is your team, share away!

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

While the teams were busy creating their cocktail, we asked them two pressing questions about the future of the industry.

What’s the ‘golden’ opportunity in APAC for you?

Focus more on technology. If you look at trends on device - it’s going onto mobile so it’s about how it fits into consumer journey. Some clients are waking up to it and some aren’t. In summary, it is about the perception of a demarcation between marketing and technology. Never been a point before where marketers have wised up to the fact that technology can do so much and never before had agencies realised that there’s so much business opportunity to mine and mobile will be front and center of that.

How would you ‘shake-up’ the industry if you could?

Remove the concept of traditional agencies. The demarcation between creative agencies and media agencies just doesn’t make sense anymore in this world. We find that media agencies are a lot more creative and even creative agencies are coming into media, so it doesn’t make sense to have that difference now.

Visit the hub keep up with all the action from Blis Golden Shaker 2016.

Media

Content created with:

Blis is the leading privacy-first, location-powered programmatic advertising partner. We deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.

Find out more

More from Media

View all

Trending

Industry insights

View all
Add your own content +