Do It Day Fringe: how Havas, Bulletproof and Karol Marketing hope to change the world in a day

By The Drum | Editorial

November 9, 2016 | 5 min read

The Drum’s annual Do It Day takes place tomorrow (10 November), but for the first time we’re asking a host of agencies to take part by doing their own thing at Do It Day Fringe events, with Bulletproof, Havas and Karol Marketing stepping up to make a difference over the course of 24 hours. Here’s what we can expect away from the event on the day.


International brand and packaging design agency Bulletproof is aiming to gain more sponsors and raise awareness of VITAL, a charity working to end child poverty in India. As well as being corporate sponsors, the agency has been working with VITAL to drive awareness for the charity and define new ways of fundraising to ensure a bright future for all the VITAL projects, which ensure thousands of children gain access to education, shelter and welfare.

Do It Day Fringe events

Do It Day Fringe: how Havas, Bulletproof and Karol Marketing hope to change the world in a day

As part of its work with the charity, Bulletproof identified a new target for gaining sponsorship - corporate sponsors. But to resonate with the corporate world VITAL needed to look and sound more professional. To do this, Bulletproof wrote and designed a presentation to persuade potential sponsors to get on board and created a more aligned and focused approach for VITAL’s website with a clear tone of voice and tools to target bigger and better sponsors.

VITAL’s revamped website will launch on Do It Day, when Bulletproof hopes to get bigger and better corporate sponsors on board, an increase in donations and raised brand awareness.


Havas’ Fringe event took place last weekend (4-6 November), when it showcased the work it is doing with EDF Energy and the Startup Weekend; a 54-hour event that brought together designers, developers, entrepreneurs, and experts from all domains to do amazing things.

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Anyone was welcome to pitch their startup idea and receive feedback from their peers. Teams were formed around the top ideas (as determined by popular vote) who then embarked on a frenzy of business model creation, coding, designing, and market validation. The weekend culminated with presentations in front of local entrepreneurial leaders with another opportunity for feedback.

The aim is to make sure participants walk away having learnt something new and develop their existing interpersonal skills. Attendees of the weekend are then able to initiate their startup idea and create a support community for them and the Startup Weekend.

Karol Marketing

Karol Marketing, a full service PR and marketing agency based in Newcastle, will be raising awareness of Northumbria Blood Bikes, a charity that provides an out-of-hours night and weekend service delivering life-saving blood products to hospitals across the North East.

The charity is entirely run by volunteers, but despite the critical nature of its work, the charity’s public profile remains low, making the recruitment of new volunteers a significant challenge.

Aimed at addressing the lack of public knowledge about the charity, Karol’s campaign will see eye-catching adverts appear on prominent digital billboards and in public spaces across the North East on Thursday 10th November. The campaign will be supported by a significant social media activation and a creative stunt aimed at capturing the attention of passers-by in Newcastle city centre.


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