uThe winners of the latest Creative Works have been revealed in the 9 November issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront.
UK Readers' Favourite
Due to dozens of new entrants in the UK market GBK turned to You Agency with a brief to help the restaurant chain regain thought leadership as the UK’s original premium burger joint. You’s creative team came up with the ‘Vote Rump’ campaign, aimed to play on the fact GBK’s burgers are so good they could get voted as a party candidate for the US election with the streamline - Vote Rump, our thickest burger ever.
US Readers' Favourite
Publicis New York has created a touching short film for non-profit UNOS inspired by true events and real-life relationships. In the film, a middle-aged man is shown skinny dipping, playing the drum and backpacking as his subdued wife accompanies him. Halfway through his wife hands him a slip of paper and it becomes clear he’s completing his organ donor’s bucket list.
Trying to master the power of technology is notoriously harder as you get older, however, BT have released it’s latest advert ‘Grannies try Snapchat’ which promotes how the fun social media app can pick you up on a down day.
The playful advert is based upon a social experiment that BT managed, involving eight over-65s using the popular Snapchat lense. The advert captures their first reactions ranging from pure laughter to bewilderment.
We love the simple way the advert captures technology spanning all generations to enable communication. This uncomplicated amusing advert will definitely brighten your day.
Jada Balster, marketing director EMEA, Workfront
The 9 November issue of The Drum also features Disney UK, FCB Inferno, Publicis UK, J. Walter Thompson London, TBWA and Ragged Edge in the Creative Works.