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Advertising US Presidential Election Critical Mass

Thinking of heading for the (northern) border after the election?


By Kyle O'Brien | Creative Works Editor

November 8, 2016 | 2 min read

Every four years, those on the losing side of the presidential election claim they are packing it up and moving to the great white north of Canada. Most never do, but Canadians always have a bit of fun at our expense, like the campaign Canadian agency Critical Mass did with its “Move To Canada, Eh?” drive earlier this year.

There were also stories about how Google searches for “move to Canada” had spiked during the election season. The Business Insider was one of several news outlets to give Americans the skinny on how to move to Canada and become a citizen (note: it takes a while and it isn’t easy, but if you’re determined you can do it).

Well, the sentiments have reached all the way down to Florida this season — one of the key battleground states in today’s election — and one realtor is cleaning up with her Canadian dreams ads.

Reporter Mark Woods of the Florida Times Union in Jacksonville reported on Phyllis Staines, a realtor in Ponte Vedra Beach, Florida, who came up with an idea to run side-by-side photos of Donald Trump and Hillary Clinton with the questions “Moving to Canada? Phyllis will sell your home.”

The registered independent is not taking sides, according to the story, she’s just having fun at the end of a long and exhausting campaign.

“It has been the best ad I’ve ever run,” said Staines in the article. “I’ve been selling real estate 18 years, nothing has garnered this much feedback, all very positive. I got a call from one guy who said, ‘You don’t know me but that’s the damn best ad I’ve ever seen.’”

Staines’ only regret is that she wishes she had run the ads earlier, since the campaign will end and she’ll lose the momentum. The ad, she said, made the phone ring and emails come in greater than ever, and it helped show the home buying public that she had a sense of humor.

Advertising US Presidential Election Critical Mass

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