Tesco says ‘Bring it On’ as it joins in on the battle of the Christmas ads

Tesco has adopted something of a competitive rallying call to its Christmas ad this year with its ‘Bring it On’ campaign, which sees the supermarket chain continue to move away from one big ad in favour of several smaller spots spread throughout the period.

The new ad sees the return of Ruth Jones, of Gavin and Stacey fame, and comedian Ben Miller who first appeared in the Tesco ads last Christmas.

Continuing the light-hearted approach centred on humour and chasing pop-culture moments, this year’s ad shows Jones ambling throughout the aisles of Tesco as her inner monologue contemplates the early preparations and the challenges of hosting a large number of guests for Christmas dinner.

Commenting on the new campaign, Tesco’s group brand director, Michelle McEttrick, said: “As our customers start to make their plans, we want them to know we're ready to help, no matter what Christmas throws at them.

“We’ve identified those festive moments our customers experience in the run up to Christmas and used them to create our TV adverts for this year. So however our customers choose to shop with Tesco this festive season, the message is loud and clear: Christmas – bring it on."

As the company enters the festive season, it will do so with confidence having recently recorded its best year-on-year sales boost since 2013.

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