Creative England CEO says industry growth will be 'imperative post-Brexit' as group unveils #EnglandIsCreative campaign
Creative England has unveiled its first ever brand marketing campaign, shining a light on the country's success stories across the creative and tech industries and highlighting how essential they will be to the country’s post-Brexit economy.
The spot from the non-profit organisation gives a voice to some of the best minds it has worked with, including MediaCom chairwoman Karen Blackett, Catastrophe writer and star Sharon Hogan, along with user generated content from talent like Simon Riley, founder and chief executive at Maker Club.
The push also celebrates Creative England's success to date, noting that the organisation has invested £27.7m into 1,066 businesses and creative talent and created 560 jobs since it was formed in 2011.
According to Creative England, The UK’s creative industries are worth £87bn and generate £10m an hour to British economy; chief executive Caroline Norbury said that it was the organisation's "mission" to ensure that the growth of the sector continues.
"We find and nurture the best and most innovative new creative and tech talent, give them the support they need grow and scale, which in turn builds England’s economy, something completely imperative post-Brexit.
"The inspiration for #EnglandIsCreative is to seek out new talent, while further promoting the future creative and tech leaders we’ve already had huge success with."
Four films have been produced for #EnglandIsCreative. First, a brand film to tell the overarching Creative England story, then a film to sum up each of the three sectors it works in, TV and film, gaming and tech. Starting from today (8 November) they will be released week by week.
The films have been curated and edited by collaborative storytelling platform Seenit, one of the tech firms Creative England has supported. Meanwhile, Manchester-based Magnafi, another film content house supported by the group, developed the creative on the and provided the content distribution strategy across paid and earned media.
The UK government has launched an inquiry to examine what impact the UK's vote to leave the EU will have on the creative industries, with Matt Hancock, minister for digital and culture, recently using his first speech since he took on the position to say the creative industries will be "absolutely central" to a post-Brexit future.