Unicef UK has appointed Manifesto as its digital agency.
The agency, known for its work with clients including Cancer Research UK, Diabetes UK, The Children’s Society, The National Trust and Avios, was previously engaged to create an audience and content strategy for Unicef UK, based on in-depth user research and market analysis.
Following this successful initial project, Manifesto has now been appointed as the charity’s ongoing digital agency. The relationship has seen Manifesto completely redesign and rebuild the Unicef UK website and work on an innovative legacies campaign that delivers personalised video to users.
James McDiarmid, head of digital engagement at Unicef UK, said: “We were extremely impressed with the research and strategy Manifesto worked with us to create. Their interpretation of what this meant for our new website made them the natural choice as our digital agency. We’re looking forward to developing this relationship and seeing how much further our digital capabilities can evolve to support our work for children.”
Jim Bowes, chief executive and co-founder of Manifesto, said: "We’re excited to be working so closely with Unicef UK. Every year, Unicef changes the future for children in danger around the world, so we’re proud to be supporting and transforming the way in which the charity engages with its supporters across all digital channels."
Unicef UK raises funds and advocates to protect children around the world and in the UK to help transform their lives and build a safer world.