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Technology John Lewis Christmas

Student behind the fake John Lewis Christmas ad lands a job offer following his viral work


By Tony Connelly | Sports Marketing Reporter

November 7, 2016 | 2 min read

The university student behind the fake John Lewis Christmas ad that went viral has been rewarded for his efforts with a job offer from PR agency W Communications.

Jablonka’s fake John Lewis Christmas ad

Jablonka’s fake John Lewis Christmas ad

Last week, as the UK was awaiting the highly-anticipated John Lewis Christmas advert, 18 year-old A-level media student Nick Jablonka caused a stir with his animated short, which masqueraded as the 2016 ad.

Jablonka’s project had all the hallmarks of the beloved annual tear-jerker with a lonely snow man longing for companionship and heart-tugging music.

The expertly produced film quickly gained attention by many viewers who believed it to be real and has since racked up more than 470,000 views on YouTube.

The attention around Jablonka’s work caught the attention of W Communications. The agency was so taken back by this ability that they decided to offer him a job.

The company said: “We were incredibly impressed by his talent and as such we’ve reached out to offer him a job within our digital and social team in our London headquarters.

“W’s director, Sophie Raine, has spoken with Nick this morning and has expressed the job offer is open now or when he’s finished his university course.”

Should he accept, Jablonka will be the youngest person in the agency and work in a bespoke role with the sole focus on creating content for household brands.

View more of this year’s Christmas advertising campaigns here.

Technology John Lewis Christmas

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