Samsung fires up Galaxy S8 anticipation with AI digital ‘agent’ reveal

Samsung fires up Galaxy S8 anticipation with AI digital ‘agent’ reveal

Samsung will seek to get its flagship Galaxy smartphone series back on track following the disastrous launch of the Note 7 and its combustible battery, by packing an AI digital assistant service in with the launch of the Galaxy S8.

The upcoming phone is expected to launch early next year and will come with expanded voice assistance services for easier control of home appliances with integration of the recently acquired Viv Labs’s AI platform.

Samsung needs to throw everything but the kitchen sink at the Galaxy S8 to restore confidence in the brand and nurse its profits back to health after losing $5.4bn in profits in the nine months to March 2017 after electing to discontinue the device.

Samsung executive vice president Rhee Injong, remained cryptic about what precise services the new system will offer, saying only: "Developers can attach and upload services to our agent. Even if Samsung doesn't do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users with ease."

The decision means Samsung is now going head to head with Google, Amazon and Apple to offer AI powered voice assistant services as it seeks to branch out from hardware to software.

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