Quiet Storm has been appointed by Royal Voluntary Service in the hope that they will reposition the volunteering organisation.
As the bulk of the charities volunteers and members are over the age of 60, Quiet Storm will be tasked to change the perceptions of the generation. They will also work to portray how they can help older people lives “more enriched lives” through volunteering retirees.
Royal Voluntary Service aspires to portray a positive and optimistic outlook towards old age rather than a ‘problem solving’ model they are currently perceived as, with plans to show what the older generations can achieve through different activities and events to be held throughout the UK, which could also potentially attract more volunteers and members.
Jon Howard, partner and planning director at Quiet Storm, believes the Royal Voluntary Service was made to ensure there were opportunities for others to have a positive impact on lives. He said: “It is such life-affirming optimism about the essential goodness of humanity that is a rare commodity.”
Quiet Storm won the job as part of a three way pitch stating they would take the charity in a new direction. Fiona Longhurst, director of marketing for Royal Voluntary Services, said: “The energy in their creative work will help us inspire a generation of retirees to step forward and volunteer and join in - shaping a contemporary range of opportunities for older people across the UK.”
She continued to explain how the charity was impressed with the agency’s understanding of the brief. The organisation hopes to continue inspiring people with events like their annual GrandFest which earlier this year saw the Duchess of Cambridge attending.