The Pangaea Alliance has appointed RadiumOne’s group head, Martin Bojtos, as its new global sales director to help further develop its growing portfolio of regional, national and international accounts.
Bojtos, who brings with him a wealth of experience from working in the programmatic and publisher space, will report into general manager Fiona McKinnon.
In his new role, Bojtos will be tasked with further developing the data and products and will support the demand from brands for premium, brand-safe, and impactful media.
The Pangaea Alliance’s client base currently includes major publishers such as the Guardian, CNN International, Financial Times and Reuters. McKinnon said: “I’m delighted to welcome Martin on board – his expertise and experience make him the perfect person to take the Pangaea Alliance’s sales offering to the next stage. It’s an exciting time as we look to move forwards and further develop our unique and quality programmatic proposition.”
Bojtos added: “I’m incredibly excited to take this new opportunity to represent the Pangaea Alliance and work with some of the best publishing brands in the world. The enthusiasm and feedback I have already received from clients and agencies demonstrate the clear demand for premium solutions within the programmatic space. I look forward to working with all the alliance members and growing the Pangaea offering.”
Prior to joining the programmatic advertising intiaitive, Bojtos, spent five years at Bauer Media as music commercial director, leading sales efforts and digital transformation across titles lie Q, Mojo & Kerrang