Facebook preparing to expand its advertising network to Apple TV

Facebook will begin testing the ads as early as next week

Facebook is preparing to expand its advertising network and will begin delivering ads on streaming video platforms including Apple TV and Roku.

The social network is planning to deliver ads to apps running on the services and is expected to begin testing as early as next week in order to gain a greater insight into the best way to deliver OTT video ads through Audience Network.

A Facebook spokesperson said: " We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs. Our goal is to bring relevant ad experiences to people both on Facebook and off."

The move represents an expansion of Facebook Audience Network, the company's platform allowing web and app publishers to sell ad space through Facebook.

Facebook will attempt to serve increasingly accurately targeted ads by recording both IP addresses and the Facebook account logged into the set-top boxes.

The new strategy will go some way to ensuring that it's ad revenue reaches the projected $30bn in 2017, despite video measurement ‘hiccup’.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.