Ad of the Day: Mads Mikkelsen plays assassin in Ford's 'Le Fantôme' short
Ford has partnered with director Jake Scott to create a short film starring Mads Mikkelsen for its new Edge SUV.
The eight-minute ad follows Mikkelsen as an assassin hired to kill a couple who are state witness in hiding.
After tracking the couple down the ruthless Mikkelsen, who plays the titular "Le Fantôme" or "The Ghost, becomes so enthralled by the orange car that he refuses the bounty, and goes so far as to protect the couple from a second assailant sent to replace them.
While the film toys with the poignant and the absurd the visuals are impressive Mikkelsen's performance alone is noteworthy.