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Digital Transformation

Copa90 and Bleacher Report’s Snapchat Discover show promises to make viewers feel like they’re on Paul Pogba’s phone

By Jennifer Faull | Deputy Editor

November 5, 2016 | 2 min read

Football network Copa90 and the Bleacher Report’s weekly show, ‘Saturdays are Lit’, on Snapchat Discover has returned this week with an episode that promises to make the viewer feel like they are on footballer Paul Pogba’s phone.

Snapchat users who tuned in around midday on today (5 November) will receive texts from Man United boss Jose Mourinho and be able to see what Pogba’s listening to on Spotify.

Copa90

Saturday's Are Lit

They can also ‘send’ Snapchats to Manchester United teammate, Jesse Lingard.

See some screengrabs of the content above.

“In an increasingly homogenised Discover space where all other publisher’s content seems to blend into one, striking content like this aims to be completely different and jolt the user into watching the whole of the edition, before sharing with their friends,” said Tom Brandhorst, editor at Copa90.

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The 'Saturday's are Lit' show launched last month on Snapchat and airs once a week on Snapchat throughout the football season.

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