MediaMonks has strengthened its global footprint after opening a new space in Buenos Aires, Argentina, taking its international office tally to 10.
The production powerhouse launched the new office with a team of 60 and tasked industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis with overseeing the new division.
It is the creative production company’s second office in South America after opening MediaMonks São Paulo, Brazil, in April. The region is now the world’s fastest-growing advertising market in terms of ad spend and media investment, with the latest outlet opened in response to increasing demand for high-end production.
The offices will work at the intersection of film and digital and catering for local advertising, technology and entertainment companies to produce culturally relevant work for brands across the continent.
MediaMonks Buenos Aires was set up under direction of its veteran director of operations, Richard Nieuwenhuis. Together with managing partners Alejandro Lazos and Sebastian Caramés, MediaMonks spent close to a year building its team in the city and operations. The office has assembled an international team of the top digital talent in Latin America, plus it also consists of long-time MediaMonks’ employees that transferred from its Amsterdam HQ.
Sebastian Caramés, managing director of MediaMonks BA, said: “Alejandro [Lazos] and I are really excited about announcing our new outfit. We’ve worked very hard with Richard [Nieuwenhuis] and the team to prepare for the big premiere. The office is now fully up and running and produces some of the best work on continent, I dare to say. With MediaMonks Buenos Aires, we’re able to put the talent and tenacity you’ll find in Argentina to work for a leading portfolio of clients.”
MediaMonks chief executive, Victor Knaap, added: “MediaMonks Buenos Aires is our biggest office opening to date. The office represents the best of Latin American storytelling and craft, and has worked on some of the most celebrated projects we’ve produced this year.
"Latin America is rapidly developing as the world’s fastest growth market for advertising, and MediaMonks is ready to grow with it. With our new offices in Argentina and Brazil, MediaMonks is ready to serve the entire Latin American market with award-winning projects and campaigns, working with the top agencies and their brands.”