Technology

Fashion brand Karen Millen taps AllTogetherNow for social and digital growth

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By John McCarthy, Opinion editor

November 4, 2016 | 2 min read

Fashion brand Karen Millen has partnered with digital agency AllTogetherNow.

Karen Millen

Karen Millen

It will handle the company’s social, content, media and paid social media placement as the company looks to undergo a wider digital transformation.

The global retailer, with 348 locations across 44 countries, hopes to deepen consumer connections and grow positive brand affinity among its target audience.

Charlotte Ellis, customer director at Karen Millen, said: “AllTogetherNow impressed us with the depth of their strategic thinking that was brought to life by genuinely innovative ideas perfectly in tune with our target audience. We’re confident they understand our future ambitions as a brand and can deliver a unique blend of creative, content and smart media distribution through our social channels that will have an immediate positive impact on our business.”

Steve Parker, managing director for AllTogetherNow, added: “This is a really exciting win for AllTogetherNow – there is no better time to tell the incredible Karen Millen story to a new audience in a way that gets maximum value from the social and digital space. The brief is perfect for our data-driven approach to smarter content and social that thrives in the fast moving world of fashion.”

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