Do it Day: Enter our second One Minute Briefs challenge by showing that bankers can be a force for good & your ad could feature in Times Square
Earlier this week we published the first of our Do it Day creative challenges in conjunction with One Minute Briefs, and asked marketers to help us come up with ideas that could change the world in just one day.
Do it Day: Enter our second One Minute Briefs challenge by showing that bankers can be a force for good and your ad could featur
Now we’re inviting our communities to respond to a second quick-fire brief and giving them the potential chance to have their work showcased on some of the world’s most iconic billboards.
At The Drum’s Do it Day event next week creatives and tech players will join some of the world’s biggest companies to solve international problems using the power of creativity in a 24-hour timeframe.
Ahead of that, however, we want your help, our first challenge revolved around changing the perception of refugees, but this one is something a bit different - we want creatives to come up with a campaign to show the world that bankers can be a force for good.
Over 30% of people on the planet lack the secure means of saving money, but there are financial institutions out there who are trying to solve this problem, showing that banks have a social purpose.
Part of the Do it Day challenge is to celebrate the good people working in the industry and encourage like-minded people to enter the space. As such the poster you create should be emotive. It should inspire people working in, or considering a career in, finance to be a 'good banker' and inspire them to support organisations that provide services to those on low incomes.
To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #BankersForGood.
On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, if your creative is strong enough the brands involved in the event could choose to run them for real on these iconic screens, while The Drum will run the best of the rest online.
The event follows on from our successful Plan It Day event, during which people from all walks of the industry dreamt up concepts in response to brand briefs in London and New York, a series of teams will aim to implement solutions to help solve some of society's most pressing problems in one day. Brands taking part including IBM, Dennis Publishing, xAD, the Ad Council and more.
On the day, we will also be running an entire awards show – from the judging to the winners' ceremony – in just one day. The Marketing Can Change the World Awards will honour the marketing industry’s contribution to tackling real world issues, recognising the brands and individuals making a meaningful difference to crucial causes beyond their bottom line.
Learn more about Do It Day 2016 here, and book your ticket for 10 November here.