Digital creative agency Impero has expanded worldwide, opening a new office in Buenos Aires, Argentina.
Beginning with their summer campaign, the new office will service 7UP (PepsiCo) across Latin America and provide creative services to other clients, both local and global. The Buenos Aires office is managed by Federico Stier, who prior to opening Impero South, was a client partner across Pernod Ricard business at Impero UK.
Michael Scantlebury, founder and creative director of Impero, said: “Latin America, and Buenos Aires in particular, is a hotbed of creativity and talent that you just don’t hear about enough in the UK. We’re excited to be there, excited to do excellent work for exciting brands, and excited to give that creativity a platform on the global stage.”
Federico Stier commented: “The creative services industry has changed so much in the last few years, incorporating technology and putting digital in the heart of all communications. This process is currently booming in Latin America, so it feels like the right place and time for Impero to expand.”
7UP appointed the agency for the project earlier this year. The first work for the brand will be launching in January, high summer in Buenos Aires.