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Creative Do It Day Refugee Crisis

How creatives used our One Minute Briefs Do it Day challenge to encourage people to empathise with refugees

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By Rebecca Stewart, Trends Editor

November 3, 2016 | 4 min read

Yesterday (2 November) The Drum and One Minute briefs invited our communities to devise a campaign to help people see that refugees are people too.

How creatives used our One Minute Briefs Do it Day challenge to encourage people to empathise with refugees

How creatives used our One Minute Briefs Do it Day challenge to encourage people to empathise with refugees

The challenge was set as part of The Drum's Do it Day event, which will bring together marketers, brands and members of the tech community on 10 November to implement real-world solutions to some of society's biggest problems in just 24 hours.

In the run up to this, we are giving creatives the potential chance to have their work featured on some of the world's most iconic billboards - like Piccadilly Circus in London and Times Square in New York, which have been offered to us on for use on the day thanks to Clear Channel.

So, yesterday we set a quick-fire brief which asked the industry to dream up an ad that would remind people what it must be like to flee a warzone with only one possession. Over 100 people rolled up their sleeves and got involved in the challenge on Twitter, and we were blown away by the response.

Using the hashtag #OneMoreThing, the posters truly hammer home the enormity of the painstaking choices refugees face when choosing what to leave behind. From phone chargers, to toys, to food and even people - the ideas submitted were incredible.

On Do it Day, the brands involved may choose to run some of the work submitted for real some of the most iconic screens in the world. In the mean time you can view all of the work submitted over on One Minute Briefs' Facebook page.

We'll be setting another challenge tomorrow, so please keep an eye on The Drum and the @OneMinuteBriefs Twitter account for further details.

Scroll down to take a look at some examples of the campaign concepts we received.

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Learn more about Do It Day 2016 here, and read up on the coinciding Marketing Can Change the World Awards here. You can book your ticket for 10 November here.

Creative Do It Day Refugee Crisis

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