Take part in our One Minute Briefs challenge and your ads could appear in Times Square on Do It Day
The Drum and One Minute Briefs are today (2 November) inviting our communities to take part in a quick-fire creative challenge ahead of Do It Day, with the potential to have their creative displayed on some of the world's most iconic billboards.
Take part in our One Minute Briefs challenge and your ads could appear in Times Square on Do It Day
On 10 November brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.
However, before the main event we’re appealing to creatives to share their ideas on how best to respond some of the toughest briefs, and what better way to honour achieving extraordinary feats in an unreasonable timeframe then setting a One Minute Briefs challenge?
For the first brief we are calling on creatives to design an ad that helps people empathise with refugees, and remind people what it must be like to flee a warzone with just one possession.
To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #OneMoreThing.
Your creative should encourage people to put themselves in the place of somebody having to quickly leave their home, and put across the enormity of the painstaking choices they must face when choosing what to leave behind.
On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, if your creative is good enough the brands involved in the event could choose to run them for real on these iconic screens, while The Drum will run the best of the rest online.
The event follows on from our successful Plan It Day event, during which people from all walks of the industry dreamt up concepts in response to brand briefs in London and New York, a series of teams will aim to implement solutions to help solve some of society's most pressing problems in one day. Brands taking part include Coca-Cola, xAD, the Ad Council and more.
On the day, we will also be running an entire awards show – from the judging to the winners' ceremony – in just one day. The Marketing Can Change the World Awards will honour the marketing industry’s contribution to tackling real world issues, recognising the brands and individuals making a meaningful difference to crucial causes beyond their bottom line.
Learn more about Do It Day 2016 here, and book your ticket for 10 November here.