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Dentsu sets up commission to eradicate overworking from its culture


By Charlotte McEleny, Asia Editor

November 2, 2016 | 2 min read

Dentsu has created The Dentsu Working Environment Reforms Commission, an action group that aims to stamp out the issues that led to a tragic incident of suicide, partly caused by overwork, at the agency.

Dentsu establishes group to tackle overworking issue

According to Dentsu, the group will be led by CEO and president Tadashi Ishii and consist of eight other representatives from across the business.

The agency is also getting in third parties, such as an independent legal firm, to do a review of its practices and make sure that it is in line with legal requirements.

According to Dentsu, the aim of the reform is to “prevent repeated overwork issues, including business planning and a comprehensive review of the organisation its personnel system and business flow, and implement various specific actions”.

Dentsu has already committed to make significant changes to rules around working overtime, including a lower cap on overtime hours and a new rule that’ll see the office shut down between 10pm and 5am each day.

Dentsu is making the right moves towards improving the working culture for its staff in Japan but industry commentators believe that collaboration across industry is needed to drive real change in Japan because cultural elements are so firmly engrained.


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Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising...

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