News UK’s The Sunday Times has snapped up Elle UK’s editor Lorraine Candy to become its first luxury content director and editor in chief for its fashion supplement Style.
It’s a high-profile for the newspaper, which will be hoping Candy’s expertise on all things luxury can bring more readers and consequently more premium advertisers. As Martin Ivens, the editor of the Sunday Times, puts it: "Lorraine joins The Sunday Times in order to increase the power of our luxury fashion and beauty offering, developing new ideas across digital and print platforms and driving digital content innovation.”
Part of her remit, will see Candy spearhead new partnerships.
She joins from Elle UK and prior to that was the editor of Cosmopolitan.
Rebekah Brooks, chief executive at News UK, said: “Lorraine is a titan of the fashion industry, an established innovator and a ‘must’ on anyone’s ‘who to know’ list. Throughout her established career, she has developed strong relationships with major players across technology, advertising, fashion and entertainment and I’ve no doubt she will have a huge impact with our customers and readers alike, especially in delivering new digital propositions across the title."